In the PowerShot SD890 IS Digital ELPH, the iconic ELPH style is fully complemented by the latest in digital technology. Beautifully slim and elegantly curved, the SD890 IS Digital ELPH incorporates the most powerful optical zoom in the ELPH line - a full 5x optical zoom to really expand your photographic options. A 10.0-megapixel CCD heads up a long list of advanced features that not only deliver ultra-impressive image quality, but make the entire experience fun, exciting, and creatively rewarding.

High Performance Gets in Shape. Advanced 10.0 Megapixel Digital ELPH with curved silhouette design.
With this camera's 10.0 megapixels of imaging power, you'll capture an astonishing level of detail. Enlarge and crop with absolute freedom to create images that not only radiate rich depth and clarity, but fully reflect your creative vision. Owning the PowerShot SD890 IS Digital ELPH is in itself an expression of your creativity. The distinctive and curved silhouette design is rendered in translucent matte silver with a muted gloss for a highly individualistic appeal.

Take Blur Out of the Picture.

Packed with a powerful 5x Optical Zoom Lens and Optical Image Stabilizer to reduce blurry images.

The PowerShot SD890 IS Digital ELPH has the longest optical zoom ever incorporated in an Digital ELPH camera: a full 5x. A zoom this powerful opens up a world of possibilities in your photography, and thanks to innovative Canon engineering, it's housed in a camera that's sized to go everywhere with you. With many cameras, hand-held shots taken at the long end of the zoom can be marred by blur. The PowerShot SD890 IS Digital ELPH incorporates Canon's exclusive Optical Image Stabilizer. The technology detects and effectively cancels camera shake, for clear, sharp images every time.

Canon Technology Maximizes Quality and Performance.

Improved Face Detection Technology sets the focus, exposure, flash and white balance automatically, allowing greater freedom of shooting before, during and after taking the image.

Canon's powerful Face Detection Technology delivers even better results with the PowerShot SD890 IS Digital ELPH. The Face Detection Technology continues to recognize faces in a scene, and concentrate exposure (daylight or flash) and focus upon them. But the SD890 IS Digital ELPH adds more: Face Detection WB means the camera concentrates upon faces when calculating white balance for the best possible skin tones. Face Select and Track lets the SD890 IS Digital ELPH user highlight one face among several in a scene, and the camera concentrates on that person, even as they move around the scene. Face Detection Technology is a powerful contributing factor in Canon's new Motion Detection Technology.

Blur is Dramatically Reduced.

Stand out in a crowd with an edgy, stylish design combined with a cool new button configuration for great operability.

Life doesn't stand still for picture-taking. That's why Canon included its advanced Motion Detection Technology in the PowerShot SD890 IS Digital ELPH. This sophisticated feature works in the background to instantly evaluate how fast your subject is moving. Then it automatically selects and sets the optimal exposure and ISO settings to keep everything looking sharp and clear. When you need higher ISOs for action-stopping shutter speeds, Motion Detection Technology provides it. But when no movement is detected, it allows lower ISOs for excellent color and detail. So whether you're shooting a bride walking down the aisle, a ballet recital or even a child's soccer game, you can relax and shoot with confidence knowing you've got the picture you intended.

See the Image in a Big Screen.

2.5-inch PureColor LCD II screen for bright, accurate color with great viewing from a wide range of angles.

The PowerShot SD890 IS Digital ELPH gives you large 2.5-inch LCD screen for excellent control when framing your shots. Canon's PureColor LCD II offers more spectacular color, resolution and contrast even when viewed at an angle (compared to PureColor LCD). The screen is highly durable and easy to see in any light with a scratch-resistant, anti-reflective coating. It also features Night Display for easy viewing in low light-a perfect feature for gathering friends and family around to see your images.

Canon Innovation Enhances Your Experience.

DIGIC III Image Processor for superior image quality and improved functionality.

With DIGIC III, your images boast superior quality, the camera operates at top efficiency and battery life is enhanced. What's more, DIGIC III enables Canon's Face Detection Technology and Red-eye Correction to give you better, more true-to-life people shots. Simply press the Shutter Button halfway down, and the camera automatically pinpoints the faces in the scene and chooses the ideal focus point. The camera controls exposure settings and flash to keep every face looking bright and natural. Red-eye Correction can be handled in-camera, in two ways. The entirely new Red-eye Correction during shooting uses the Face Detection Technology to recognize and remove red-eye from flash images as they're taken, before the file is written to the memory card. It's also possible to correct red-eye during image playback, using simple settings in the PowerShot SD890 IS Digital ELPH's menu.

DIGIC III Image Processor
iSAPS Technology is an entirely original scene-recognition technology developed for digital cameras by Canon. Using an internal database of thousands of different photos, iSAPS works with the fast DIGIC III Image Processor to improve focus speed and accuracy, as well as exposure and white balance.

The Complete Print Solution.

Print/Share Button for easy direct printing and downloading, plus ID Photo Print and Movie Print with select PIXMA Photo Printers and SELPHY Compact Photo Printers.

The PowerShot SD890 IS Digital ELPH's Print/Share button makes direct printing easier than ever. Simply connect the SD890 IS Digital ELPH to a Canon PIXMA Photo Printer or SELPHY Compact Photo Printer or any PictBridge compatible photo printer, press the lighted Print/Share button and print! Also use the Print/Share button to transfer images to a computer (Windows® and Macintosh®).